February 20, 2010

10 Laws of Personal Branding

Posted in 1 at 4:10 am by Imran M. Ismail

Follow these laws and make your personal brand stand out from the crowd.

1. Law of leadership

Be the first and unique in your career brand. Don’t try to emulate someones else career brand rather be the one with your own unique qualities.

2. Law of exclusivity

Create an exclusive brand of you, which differentiates and distinguishes you from the rest of the pack in your field. Not all individuals are the same therefore you have to discover your distinguishing style, personality attribute or skill as a branding feature.

Don’t try to be better try to be different. don’t knock the competition rather present yourself as an alternative to what other’s are not offering and what is unique about you. position yourself against the people in your area of expertise by being different not better.

3. Law of focus

Bring focus and clarity to your brand, so that people can identify you with one particular trait or characteristic. That characteristic should be narrow in focus. no matter how diverse market needs or people perceptions are but you need to keep you focus maintained. When people try to become master of all they loose their specificity and focus and become general.

4. Law of consistency

Be consistent and constant with your personal brand. Do what you say and stay faithfull to who you are. Don’t change your brand if it doen’t bring results in a short term (see law of perspective)

5. Law of resources / networking

Network not to get value but to give value. (see law of value) Good job without networking is exception. Be ready to do lot of networking to get a job.

6. Law of perspective

Build long term perspective because short term gain is a long term pain. don’t expect that your brand will suddenly being recognized by people or pop up in peoples minds. Lather make a plan and continuously work on it. Followed your goal by persistence and patience, which will bring results in the long run.

7. Law of Value

Your personal brand will bring value for you only when it also help other to bring value in their organization/life. Branding is a battle of ideas. Therefore position yourself by highlighting different skills and personal attributes that bring value to people and organizations.

8. Low of expansion

Never try to be an expert of all trades. As long as you remained focused on your brand, you`ll be recognized for who you are as your career brand, but if you try to extend your area of expertise to more than one area of expertise, you will jeopardize your credibility and focus and loose your position. Add expertise which supplement or reinforce the personal brand. less is more (see law of focus). if you stand for everything it means you stand for nothing. In the presence of serious competition broadening the focus is a recipe of failure.

9. Law of sacrifice

concentrate on key skills and qualities do not try to sell everything you know. Sacrifice some of your key qualities and bring more focus to selected qualities. (see law of focus) Remember branding is a battle of perception not person or skills. By keeping your focus on few you better distinguish from others in your field.

10. Law of acceleration

Create a brand which you can live with. Your personal brand should not be developed as a fad rather it should be a trend which should continue throughout your professional life. And as long as you are changing yourself with the trend you remain valuable and trendy in the market.